On April 25, the North Central Massachusetts Chamber of Commerce celebrated its 40th Annivesary! As a proud Chamber member, empHowered PR was honored to host the event as Presenting Sponsor. In addition to lots of networking and fun, I joined Roy Nascimento, the Chamber’s President and CEO, for remarks. I shared how the Chamber helped me jumpstart my business during … Read More

The North Central Massachusetts Chamber of Commerce Community Leadership Institute recently invited me to share my thoughts on all things crisis communications and reputation management with the class. It was a wonderful afternoon full of thoughtful questions, great engagement and some fun media training with our hosts, Fitchburg Access Television (FATV). Many thanks to Matt Bruun Director of Communications and … Read More

empHowered PR is proud to sponsor Ginny’s Helping Hand’s Murder Mystery Dinner! Join us on Saturday, February 24, at Leominster Eagles hall for a night of fun, food, and friendship, all for an amazing cause. This event supports critical community services, including providing groceries for over 1,500 people every month. And the best part? Tickets are still available! Don’t miss … Read More

Insightful article in PRNEWS about the value of public relations and the importance of having a PR pro at the executive table, in both good times and bad. While we can help with reputation and crisis management issues, imagine what we can do to effectively share your new product or brand with key stakeholders through strategic communications planning!

When it comes to crisis communications, empathy and honesty go a long way. My two most important pieces of advice are simple: treat others how you want to be treated, and speak to those affected by a crisis as if you are talking with your loved ones. In a crisis situation, people need care, compassion, and most importantly, trust. So, … Read More

If you knew me in my childhood, you are well aware that figure skating was my life. I slept, ate and drank the sport for 17 years. I always wanted to attend an international competition (looking at you Winter Games!) and would beg my parents to take me to Colorado Springs to the Olympic Training Center for a tour. When … Read More

Many thanks to my new friend, Barbara Foster, host of the “Barbara & You” show, for interviewing me to discuss all things PR, my rides in the Pan-Mass Challenge, the work with USA Luge, and my involvement with the North Central Massachusetts Chamber of Commerce and my community. Check out the broadcast segment: https://lnkd.in/e4hU69aS

empHowered PR is honored to be named one of the Banker & Tradesman Best of 2023 for PR Agency! This recognition means so much to our team as it measures the loyalty and satisfaction B&T readers have with their consultants. Congratulations to all of the companies that won the loyalty and support of the Bay State’s financial and real estate … Read More

I led my first press conference for the USA Luge National Team today as they prepare for the upcoming World Cup season. Congratulations to Summer Britcher and Emily Sweeney who announced they will be adding doubles to their competition season! I’m so excited for World Cup action to begin in early December!

Crisis communications took on a whole new meaning for me in September when my hometown of Leominster, Massachusetts, experienced what experts called a once-in-500-year flood. Many thanks to Brad Kane and the Worcester Business Journal for the opportunity to share my thoughts on how leadership, connections and community got our city through one of its darkest days.