In 1985, 13-year-old Sherry Shepherd battled multiple recurrences of non-Hodgkin lymphoma as the first pediatric oncology patient at UMass Memorial Medical Center. In the last months of her life, Sherry became determined to do something that would have a lasting value in the community to help children with cancer. With the help of her dad, she founded the non-profit organization … Read More

What do delicious coffee, comfort food, and Offering a World of Learning (OWL) all have in common? They’re all part of “OWL-atte of Love!” This Valentine’s Day, the Fitchburg Public Library OWL Capital Campaign is partnering with The Pauper’s Pantry to share library love! When you visit The Pauper’s Pantry at 695 Main Street in downtown Fitchburg from February 13-16, … Read More

It was five years ago last week when I gave my notice to put corporate life in the rear view mirror and pursue entrepreneurship. Never in my wildest dreams did I think I’d come this far! I work with the best, kindest and most fun clients who all truly do work that is making the world a better place at … Read More

PR is fun. But PR is so much more fun and meaningful when you get the chance to lift up hardworking friends and share their story so the world knows what you’ve known all along! Learn more about my friend, Kristen Smith of NXT Level Studios, in this week’s Worcester Business Journal “Shop Talk,” and find out how she also … Read More

When I got the call about 18 months ago to ask if I’d be interested serving as the Founding President of a new Public Relations Society of America (PRSA) chapter in my area, I gave it great pause. Life and work were busy, with plans for more business growth in 2024. I was worried adding such a big task to … Read More

I’m so humbled, honored and grateful to all of my clients, colleagues and peers who voted for empHowered PR as “Best Public Relations” in this year’s Worcester Business Journal Best of Business (BOB) Awards! To be among these amazing businesses in Central Massachusetts is a thrill, especially since it was just about five years ago when I quit my corporate … Read More

I love calling One Mercantile Center home in downtown Worcester as part of the Venture X Worcester family! The investments made in the building truly do make me want to go to work — it’s such a beautiful space! I love the opportunity to network and collaborate with all of the other businesses that call the Mercantile home while seeing … Read More

As a member of the North Central Massachusetts Chamber of Commerce Community Leadership Institute, I’m learning all about my community, government, businesses and non-profits from leaders in their respective areas of expertise. Today, the tables were turned! I was the expert joined by fellow PR pros Matt Bruun of Fitchburg State University and Glenn Fossa, Lieutenant (retired) of the Fitchburg … Read More

Did you resolve to make self-care a priority in 2025? This is a reminder to put yourself first! Congratulations to Kasia Dodman, MBA, ACNP and our friends at EA Medical Aesthetics Med Spa on their recent move to 82 Park Avenue in Worcester! Their new space has been thoughtfully designed with client comfort and relaxation in mind, and every detail … Read More

Owning a business is a lot of work — and I’m not just talking about servicing clients. Budgets, planning and scheduling meetings and travel, ordering supplies, continued professional development, IT issues, managing work flows, understanding contracts and insurance policies, billing, oh my! Just writing this makes me exhausted. An article in Entrepreneur Magazine hit home as I look for new … Read More