One of the things I love most about what I do is sharing stories related to businesses and non-profits making a positive impact in the community. But, it’s not very often that I have the camera turned around on me! I recently had the opportunity to participate in a project to share my story about how a business helped me … Read More

Did you know the City of Leominster is home to the plastic Pink Flamingo? It’s true! And we’re so proud of this legacy that we gather to celebrate America’s favorite lawn ornament every summer! Come visit us in North Central Massachusetts in downtown Leominster on Friday, June 28 from 5-7 p.m. to experience Pink Flamingo Day for yourself! (You just … Read More

The past six weeks have been a complete whirlwind. On April 2, I was diagnosed with breast cancer. In the days that followed, I was wrapped in support of family and friends and surrounded by a robust medical team who put my care on the fast track. My clients were notified that I would be out of work for an … Read More

I’m honored to share that I have been elected to lead the new Public Relations Society of America (PRSA) Greater Worcester Chapter as Founding President! Over the course of the year, we’ll be offering programs, events and news to help you network, engage and enhance your mad skills. Check out the news about our new chapter! Join us by signing … Read More

On April 25, the North Central Massachusetts Chamber of Commerce celebrated its 40th Annivesary! As a proud Chamber member, empHowered PR was honored to host the event as Presenting Sponsor. In addition to lots of networking and fun, I joined Roy Nascimento, the Chamber’s President and CEO, for remarks. I shared how the Chamber helped me jumpstart my business during … Read More

The North Central Massachusetts Chamber of Commerce Community Leadership Institute recently invited me to share my thoughts on all things crisis communications and reputation management with the class. It was a wonderful afternoon full of thoughtful questions, great engagement and some fun media training with our hosts, Fitchburg Access Television (FATV). Many thanks to Matt Bruun Director of Communications and … Read More

empHowered PR is proud to sponsor Ginny’s Helping Hand’s Murder Mystery Dinner! Join us on Saturday, February 24, at Leominster Eagles hall for a night of fun, food, and friendship, all for an amazing cause. This event supports critical community services, including providing groceries for over 1,500 people every month. And the best part? Tickets are still available! Don’t miss … Read More

Insightful article in PRNEWS about the value of public relations and the importance of having a PR pro at the executive table, in both good times and bad. While we can help with reputation and crisis management issues, imagine what we can do to effectively share your new product or brand with key stakeholders through strategic communications planning!

When it comes to crisis communications, empathy and honesty go a long way. My two most important pieces of advice are simple: treat others how you want to be treated, and speak to those affected by a crisis as if you are talking with your loved ones. In a crisis situation, people need care, compassion, and most importantly, trust. So, … Read More

If you knew me in my childhood, you are well aware that figure skating was my life. I slept, ate and drank the sport for 17 years. I always wanted to attend an international competition (looking at you Winter Games!) and would beg my parents to take me to Colorado Springs to the Olympic Training Center for a tour. When … Read More