When it comes to crisis communications, empathy and honesty go a long way.

My two most important pieces of advice are simple: treat others how you want to be treated, and speak to those affected by a crisis as if you are talking with your loved ones.

In a crisis situation, people need care, compassion, and most importantly, trust.

So, let’s all do our part and stop with the crisis cliches.

Let’s be kind, do good, and show empathy towards those who need it the most.

Check out this article to learn more.